TikTok is introducing a fresh option that enables them to lessen the amount of AI-created content appearing in their streams. This move comes as the platform announced that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread release. This shift coincides with a rise in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing channels on a popular video site only show content made by AI. A considerable share of this output is considered “AI slop”, a label for inferior, mass-produced content that is typically illogical or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, from AI artwork to educational videos, and we intend to provide users the ability to see more or less of that, based on their own choices,” said a company executive.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its network labeled as made with AI. In total, more than 100 m pieces of content are added to the platform every day, making AI-generated material a limited part of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI-generated videos they view by opening the content preference option in the application and selecting AI-made media. Additional categories that can already be adjusted under the tool encompass current affairs, style, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines require content makers to label “realistic” AI-made content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the platform will henceforth attach an AI-generated tag to content created with its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This action is designed to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
The company is furthermore establishing a $2m awareness program for specialists and groups to create educational content about using AI responsibly. This project will benefit educational bodies specializing in training programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, during discussion over plans to make redundant numerous review team members in the UK. The company is expected to cut a significant number of roles in its content moderation division in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A company official stated that people-led review would remain essential, but automated tools can protect employees by eliminating the most distressing content ahead of it is viewed by staff. TikTok stated a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to limit contact with harmful content as rapidly, which is why a extensive automated help is really helping us process content quickly.”
